Mass Media

Mass Media Degree

The Mass Media curriculum provides Washburn students with a rich diversity of media studies in the areas of Creative Advertising, Film and Video, PublicRelations, and contemporary Journalism. The courses within these areas prepare students for careers in the applied media professions and graduate studies. The Mass Media program emphasizes multimedia skills necessary for students to pursue opportunities in traditional as well as new media industries, including independent entrepreneurial enterprises. The major and minor can be selected in combination with other majors offered in the College of Arts and Sciences and other Schools within the University.

The Major 

Majors must complete a total of 40 hours. This includes a variety of core course requirements, courses in a selected area of emphasis, and elective offerings chosen in consultation with an advisor. All majors must also complete CN 150 Public Speaking as part of their general education requirements. 

All majors must complete a 15-22/hour minor. Upon completion of the minor the student must fill out the minor form and have it signed by the department conferring the minor. 

The Minor 

The minor in Mass Media consists of 18 credit hours. Students are required to complete MM 100 and 199 in addition to one of the following: MM 202, MM 203, or MM 212.  

An additional 9 hours are selected in consultation with a media advisor. A minor can be developed in creative advertising, film and video, public relations, contemporary journalism or a combination of these areas. 

Basic Advising Information for all students

Internship 

Internships are required for all students. The Mass Media faculty members maintain a network of contacts with professionals in radio, TV and cable companies, production companies, newspapers, advertising and public relations agencies, and business and professional organizations. The Internship Coordinator must approve internships prior to students registering. Students work a total of 192 hours for the organization. Twenty-four hours of credit in the major must be completed prior to the internship experience. For specific details related to internship requirements please view the internship policy and procedures.

To view internship and job opportunities visit the Mass Media Wiki.

For information or questions about Mass Media internships, please email: massmedia@washburn.edu

Departmental Honors 

To graduate with honors from the Department of Mass Media, a student must: 

  • Attain a grade point average of 3.5 in the major and 3.0 overall.
  • Complete an application for departmental honors at least one full semester before graduation. The application must be signed by the MM faculty member who will supervise the honors project.
  • As part of the application the student must submit a proposal for a project to be carried out as part of a MM class or other relevant department activity. The project must go beyond the minimum required for a class assignment.
  • The proposed project must be approved by a three-member faculty committee, which includes the honors project adviser.
  • The finished project must be completed at least three weeks before graduation and presented to the three-member committee, which must approve the project and recommend the student for Departmental Honors to MM faculty.
  • A copy of the project must be filed with the department office. This can be in the form of a written report, audio or video tape, a series of published articles, or a planned communication campaign

Scholarships & Awards (Applications due the first Friday in February. Awards granted the following Fall semester)

Endowed Scholarships - Interested mass media majors are invited to apply for a scholarship by completing the Mass Media Scholarship Application located on the Mass Media Wiki and returning it to the department secretary by the deadline listed on the application.  The endowed scholarships will amount to at least $250 each, and will be presented through standard Financial Aid Office guidelines and procedures.  Mass Media majors enrolled in at least 12 credit hours during the spring semester and who will be taking at least 12 hours in the fall semester are eligible for consideration.  The decisions of the Scholarship Committee are final.

Criteria used to award endowed scholarships:

  1. Applicants must be declared mass media majors;
  2. To apply for endowed scholarships, a student must have a minimum of 3.0 overall GPA and 3.3 in the major;
  3. Students may receive both endowed scholarships and GPA scholarships.  Actual amount of GPA award will be determined by the Financial Aid Office;
  4. In addition to the GPA, students must demonstrate that they have participated in activities that are directly or indirectly related to utilization of skills developed as the result of Mass Media classes.
  5. Briefly state why you should be awarded one of the endowed mass media scholarships.  (Please type on a separate sheet of paper and attach to your application.)

Incoming Student Requirements - Incoming mass media majors are invited to apply for a scholarship by completing the Mass Media Scholarship Application located on the Mass Media Wiki and returning it to the department secretary by the deadline listed on the application.  The incoming student scholarships will amount to at least $250 each, and will be presented through standard Financial Aid Office guidelines and procedures.

  1. To apply for incoming mass media student scholarships, a student must have a minimum of 3.0 overall GPA (B average).
  2. Students may receive multiple endowed scholarships and GPA scholarships.
  3. In addition to the GPA, students must demonstrate that they have participated in activities that are directly or indirectly related to utilization of skills developed as the result of any mass media classes.
  4. Submit a brief statement on a separate sheet of paper as to why you should be awarded a mass media scholarship.  Explain your career goals.

The Washburn University Financial Aid office is dedicated to assisting students with the process of applying for and receiving their financial aid.  Please visit the WU Financial Aid page for a comprehensive listing of all available aid. To apply for Federal aid please visit the Free Application for Federal Student Aid web site.  For information or questions about Mass Media scholarships, please email: massmedia@washburn.edu

Mission

Consistent with the mission of the University and the College of Arts and Sciences, the Mass Media Department strives to continuously improve teaching and learning by promoting scholarly and creative activities that benefit the field and the classroom. The Department works with community and national organizations to create and develop cooperative projects and internships, and provides students with opportunities to collaborate with faculty and community groups on projects that support success in the media field. Upon graduation, students are prepared to create contemporary media for a mobile and global society. In cooperation with faculty and students, the Mass Media Department aims to promote media literacy, freedom of expression, and socially responsible communication.