Mass Media Degree

Creative Advertising

In the Creative Advertising emphasis, you’ll learn the skills for successfully communicating and addressing the needs of organizations and businesses in both traditional (print, broadcast) and new media (social media, e-advertising). You will learn how to engage and keep audiences focused on your organization or product and turn them into consumers.Creative Advertising

Recommended Minor 

Electronic Art, Business, Psychology

Courses   

MM 100 Introduction to Mass Media (3)
MM 199 Media Bootcamp (3)
MM 202 Creative Media Writing (3)
MM 400 Media Literacy (3)
MM 300 Mass Media Law (3)
MM 321 Visual Communication (3)
MM 352 Advertising I (3)
MM 415 Promotions Writing (3)
MM 432 Advertising II (3)
MM 425 Creative Strategies in Advertising (3)
MM 494 Internship (2)
MM 499 Career Development & Digital Portfolio (2)
Department Electives (6)
Total Hours = 40

Careers in Creative Advertising: 

Students with a degree in Creative Advertising can choose to pursue the following careers: Copywriting, Advertising Manager, Advertising Account Executive or Creative Director, to name a few.