Washburn Mass Media Department

The Mass Media program provides Washburn students with a rich diversity of courses in Creative Advertising, Contemporary Journalism, Film and Video, and Public Relations, designed to prepare students for media-related fields and graduate studies.

Consistent with the mission of the University and the College of Arts and Sciences, the Mass MediaDepartment strives, through teaching, research, creative activities, and service, to continuously improve teaching and advising, to meet community needs, and to extend the knowledge of media issues. The department aims to promote media literacy, freedom of expression and socially responsible communication.

Experienced professors and qualified professionals teach all of the mass media classes, placing strong emphasis on individualized attention and real-world experience.

Student Learning Outcomes

Mass Media students at Washburn University, upon graduation, are expected to:

• Demonstrate knowledge of the historical development of media in American society
• Demonstrate knowledge of the increasingly changing media environment in terms of technological, regulatory, economic, legal, and societal trends
• Locate, select, use, and evaluate information with the aim of communicating effectively with diverse audiences
• Use technology to research, organize, and communicate information to various audiences
• Critically evaluate questions, reflect on their meaning, compare multiple viewpoints and examine evidence to make an informed judgment
• Contribute professional media projects to community organizations in the surrounding area
• Have acquired the ability to conceptualize and carry out information campaigns that meet specific organizational needs.