BBA students can choose from these emphasis areas:
The four principal areas of employment are in public practice (CPA), industrial concerns, public practice, non-profit organizations and governmental agencies. Public accountants provide advice primarily in three areas: income tax, auditing and management services. Industrial accountants assemble and interpret meaningful and relevant business information to interested parties within their employer’s firm. Governmental accountants perform services similar to those by industrial and public accountants for local, state and national governmental agencies.
The economics curriculum is designed to provide the student with an understanding of the principles and institutions governing economic decisions made by households, businesses, and governments. Economics is also one of the best pre-law options for students.
The entrepreneurship and innovation concentration exposes students to innovative curriculum and experiential learning that is not simply limited to start-up businesses, but helps students be more creative and innovative in whatever endeavors they undertake. By taking the required courses, students will imitate the entrepreneurial process, beginning with idea generations, developing marketing and financial plans for start-up ventures, and have the opportunity to launch their idea in the capstone course Entrepreneurship Clinic.
The finance curriculum is designed to prepare students for careers in corporate financial management, commercial banking, security analysis, government services, insurance, real estate, and other finance fields and for graduate study.
The major in general business allows you the flexibility to design a 24 hour upper-division program using courses from several or all major areas in the School of Business based on your own interests and needs.
The international business concentration is designed to equip graduates with skills suitable for employment at international and global enterprises. A student would understand advantages and challenges of doing business globally, understand different cultures, and be able to perform business tasks in a different cultural and professional environment.
Management courses in the fields of organization theory, human relationships, administrative communication and related behavioral areas provide students with pertinent background for management careers in business and non-business organizations.
The marketing curriculum involves analysis of the ways business firms and other types of organization plan, organize, administer and control their resources to achieve marketing objectives.
Undergraduate Program Core Competencies
To implement the mission of the School, the faculty has adopted the following undergraduate program core competencies as broad instructional goals of the BBA program:
Business Knowledge: Students will be able to demonstrate a broad knowledge of business constructs across all the basic, functional areas of business and economics.
Written and Oral Communication Abilities: Students will be able to write with clarity, verbalize concisely, and clearly present ideas.
Problem-Solving Abilities: Students will be able to define and analyze diverse problems; and organize and interpret information in order to draw and support conclusions.
Ethical Decision-Making Abilities: Students will be able to differentiate between ethical and unethical behavior and integrate ethical understanding and societal responsibility into decision-making.
Global Awareness: Students will understand the impact of participation in the global economy on business conduct and performance as well as the effects of business actions on that economy.
Technology Abilities: Students will be able to apply technology in order to solve business problems and explain how technology supports the strategic goals of organizations.