Agenda Item No. V. C. 1.

Washburn University Board of Regents



SUBJECT: ENROLLMENT STRATEGY

FOR INFORMATION



Description:

Washburn University, throughout its distinguished 140-year history, has been dedicated to educational excellence and committed to equal opportunity and diversity. The University recognizes the obligation to provide quality education to the citizens of Topeka, Shawnee County and the State of Kansas. Washburn constantly works to provide the environment that leads to student success.



Over the past six months, there has been an interesting and useful discussion of Enrollment. Five years of record breaking enrollment growth prompted the dialogue. Town Hall meetings with faculty and staff focused on a number of issues and concluded:



1. Maintenance of quality and distinctiveness is essential.

2. Commitment to community and diversity must be continued.

3. Adequate resources are essential:

a. Faculty

b. Physical facilities

c. Technology

4. Consideration of additional alternative delivery mechanisms should be considered.



Washburn University Enrollment Plan

1. Strive for continuous improvement. Status quo is not possible. Simply doing the same things in the same way will cause the University to lose ground. In a competitive environment we attempt to do things better each year; to keep our message fresh; to improve communication; and to provide recruitment and scholarship recognition events that meet current student expectations. In doing so, we are constantly sowing the seed of growth.



2. Implement the Academic Plan. The University is currently focused on an Academic Plan which further defines Washburn's quality. The University transforms lives, and the Academic Plan headlines those experiences that bring that transformation. We want students to: experience the world; serve their community; work with faculty to add to the body of knowledge; and, accept their responsibility as leaders. Implementation of the Academic Plan will attract achievement oriented students.



3. Maintain Washburn University's commitment to access, opportunity and diversity.



4. Honor the University's obligation to provide quality education to citizens of Topeka, Shawnee County and the State of Kansas.



5. Utilize the current Admission Criteria.



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6. Convey the image of quality and define the elements of the University's distinctive environment.

7. Seek opportunities. Remain open to opportunities for Washburn to provide needed academic programs to unserved population, and to cooperative arrangement with other institutions in Kansas, the U.S. and other nations.



8. Recognize limits imposed by physical facilities. Up to 1500 additional students (approximately 9000 total students) can be accommodated if facilities are fully utilized.



The University plans a continuation of a steady and moderate rate of growth of 3 to 5 percent annually over the next four or five years. All of the University's actions are biased toward growth based on the articulated core values.




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