WASHBURN UNIVERSITY OF TOPEKA BOARD OF REGENTS A G E N D A _________________________________________________________ DATE: April 15, 1998 MEMORIAL UNION PRE-MEETING DINNER: - 6:00 p.m. Thomas Room BUSINESS MEETING: - 7:00 p.m. Kansas Room _________________________________________________________ I. Call to Order Chairperson Parks II. Roll Call Mr. Craig Mrs. Porter Mr. Dick Mr. Roth Mr. Engel Mrs. Wagnon Mr. Ferrell Dr. Ybarra Mrs. Parks III. Approval of Minutes of March 18, 1998 meeting as circulated. IV. President's Report V. New Business A. Action Items: 1. Proposed Room, Board and Family Housing Rates for FY 1998-99 2. Personnel a. Theodore Heim for Assistant Professor Emeritus b. Leave of Absence - Julie Kunce Field 3. Policies a. Proposed Refund/Repayment Policy B. Consent Agenda: 1. Depository Security Transactions 2. Liquidated Claims - March 1998 C. Information Items: 1. Marketing Plan 1998-2003 2. North Central Accreditation * 3. Washburn's Vision * * Item(s) for DISCUSSION ONLY. Agenda Item No. V. A. 1. Washburn University Board of Regents SUBJECT: Proposed Room, Board and Family Housing Rates for FY 1998-99 DESCRIPTION: At the March 1997 meeting of the Board of Regents, room and board rates and family housing rates were increased approximately 6% to their FY98 amounts as indicated below. As a part of the development of the FY99 operating budget, the management of these units have reviewed projected FY98 operations, the financial impact of the University's salary increase for FY99, the rate of inflation for calendar 1997 and rates at several other universities. Based upon this review, it is proposed that room, board, and family housing rates be increased approximately 1.6% (approximates the rate of inflation for calendar 1997 to the amounts indicated below. The proposed FY99 rates have been rounded up to the next $5 increment, therefore, the actual percentage increases vary from 1.6% to 1.8%. I. DORMITORIES ROOM BOARD TOTAL FY99 % FY99 % FY99 FY98 Proposal Incr. FY98 Proposal Incr. FY98 Proposal Increase Carruth - Double $1,500 $1,525 1.6 $1,600 $1,630* 1.8 $3,100 $3,155 $55 - Single 2,250 2,290 1.7 1,600 1,630* 1.8 3,850 3,920 70 Kuehne & West 1,600 1,630 1.8 1,600 1,630* 1.8 3,200 3,260 60 *In addition to basic $1,630 contract, alternative contracts in the amount of $1,830 and $2,035 are offered. Attached is a chart illustrating these proposed rates with the current FY98 rates being charged at several other universities of interest. As illustrated, the proposed FY99 rates compare very favorably with these other universities even before their FY99 rates are established. II. FAMILY HOUSING FY98 FY99 Proposed % Increase $185/month $190/month 2.7% (Note: Actual 1.6% increase is $188. Rounded to $190 to enable rent to remain on $5 increments). FINANCIAL IMPLICATIONS: Annual room and board cost to students would increase from $55 to $70 depending on dormitory and room type (approximately $5.50 to $7.00 per month). Family housing cost would increase $5 per month. RECOMMENDATION: President Farley recommends Board of Regents approval of the FY99 rates as proposed above. _______________ ________________________ (date) Jerry B. Farley, President AGENDA ITEM BOARD OF REGENTS DATE: March 16, 1998 NUMBER: V. A. 2. a. SUBJECT: Theodore Heim for Assistant Professor Emeritus DESCRIPTION: I would like to nominate Ted Heim for Assistant Professor Emeritus. Professor Heim has served the University faithfully the past 27 years in the Criminal Justice Department. His leadership and dedication have made a lasting impact on the University. FINANCIAL IMPLICATIONS: None. REQUESTED ACTION: President Farley recommends approval awarding Assistant Professor Emeritus. ORIGINATED BY: Wayne M. Sheley PRESIDENT'S APPROVAL: Agenda Item No. V. A. 2. b. Washburn University Board of Regents SUBJECT: Leave of Absence - Julie Kunce Field DESCRIPTION: Julie Kunce Field, Associate Professor and Director of Law Clinic, has requested a leave of absence without pay effective June 1, 1998 on her current 12-month contract and for all of fiscal year 1998-99. She will forfeit her right to return to Washburn University if we do not have a signed contract by November 26, 1998 to teach during academic year 1999-2000. Consideration of the award of tenure to Ms. Field will be deferred during the period of her leave of absence so that tenure consideration would occur during academic year 1999-2000 if she returns to Washburn that year. FINANCIAL IMPLICATIONS: None RECOMMENDATION: President Farley recommends that Ms. Field be granted a leave of absence without pay effective June 1, 1998 and for all of fiscal year 98-99. __________________ __________________________ (date) Jerry B. Farley, President AGENDA ITEM NO. V. A. 3. a. WASHBURN UNIVERSITY BOARD OF REGENTS SUBJECT: PROPOSED REFUND/REPAYMENT POLICY DESCRIPTION: The attached Refund/Repayment Policy is proposed to comply with the requirements of 34 CFR 668.22 dealing with Federal Title IV Financial Aid Programs. The proposed policy includes the following: I. Institutional Policy for all students who attend WU and withdraw or reduce number of hours enrolled. II. Federal Refund Policy for continuing students who withdraw, drop-out or are expelled from school, and who have received Title IV Federal Financial Aid. III. (Federal) Pro/Rata Policy for students who are enrolled for the first-time at Washburn, and who withdraw, drop-out or are expelled from school, and who have received Title IV Federal Financial Aid. This policy is recommended by the Dean of Enrollment Management and Vice President for Administration. FINANCIAL IMPLICATIONS: Negligible RECOMMENDATION: President Farley recommends approval of the Proposed Refund/Repayment Policy. _______________ ___________________________ (date) Jerry B. Farley, President Agenda Item No. V. B. 1. Washburn University Board of Regents SUBJECT: Depository Security Transactions DESCRIPTION: Following is a list of the depository security transactions that have occurred. With Mercantile Bank Released 3-2-98 520120VG8 Lawrence KS Ser J B/Q Maturity Date 3-1-99 $110,000 Added 3-2-98 313615SL1 FNMS 06.000 Maturity 9-1-03 $110,000 Released 3-20-98 3135867R4 FNMA 5.25 Maturity 3-25-98 $145,000 FINANCIAL IMPLICATIONS: The Treasurer believes the University deposits are properly secured. See note on 9-15-82 agenda item VI.J. RECOMMENDATION: President Farley recommends approval by the Board of Regents of the Treasurer's Report that the University funds are properly secured. ________________ _______________________ (date) Jerry B. Farley, President Agenda Item No. V. B. 2. Washburn University Board of Regents SUBJECT: Liquidated Claims Approval - March 1998 DESCRIPTION: Attached is the list of claims processed for the month of March, 1998 by fund. Following is a capsheet of all claims by fund. The payroll claims will be presented to the Board of Regents for review at the April 15, 1998 meeting through the Chairperson. To the best of my information and belief, I certify that the liquidated claims submitted in this transmittal are in compliance with all applicable laws and University policies. _________________________ _____________ JOHN A. MOORE, JR. DATE Fund # Fund Name Total Claims (1) General Fund $2,250,678.59 (2) Debt Retirement and Construction Fund 10,710.00 (3) Building and Construction Fund 218,456.67 (4) Endowment Fund 189,265.20 (5) Student Loan Fund 600.00 (6) Employee Benefit Construction Fund None (7) Liability Expense Fund 24,961.32 (8) Restricted and Agency Fund 249,231.73 (9) Plant Fund None (11 ) Development Fund None (13 ) Government and Research Fund 85,121.01 Sub-Total $3,029,024.52 Payroll $1,982,550.01 Payroll Withholding ACH Transactions $ 631,279.86 *Wire Transfers (Investments) None **Wire Transfers (Bond Payment to State) None Total $5,642,854.39 _____________ __________________________ (date) Jerry B. Farley, President Agenda Item No. V. C. 1. Washburn University Board of Regents SUBJECT: Marketing Plan 1998-2003 DESCRIPTION: The marketing plan under consideration is based upon the concept of INTEGRATED MARKETING - A Holistic Approach to Organizational Communications. This approach combines marketing, advertising and public relations and involves the entire organization in communicating a consistent message. The message is based upon research of needs of the audiences with the marketing plans in terms of media and message tailored to meet those needs. Integrated Marketing is characterized by the following steps: (1) targeting the audience, (2) assessing its wants and needs, (3) using this information to shape a message that will be well received by the audience, (4) determining the most effective ways to deliver the message to the audience, (5) delivering the message, adress, (6) research to determine whether the desired changes in attitudes, perceptions and beliefs have been accomplished. The initial stages of this research were accomplished with the completion of the image study in the spring of 1997. Further research, along with an identification of student recruitment goals, were presented to the Board last month. The marketing plan currently on the agenda is the umbrella within which the recruitment plan is a significant component. Marketing Goals: (1) convey desired image to local, state, and regional publics; (2) increase public awareness of Washburn and its positive attributes; (3) direct support of student recruitment goals; adress, (4) inform public of University events, activities and programs. The Message Focus: Academic Excellence Commitment to Student Success Comprehensive Campus/Community Technology Affordable Market Segments: Potential traditional students - statewide and regionally targeted Community college transfers General Public - statewide Local Constituencies Strategies: Internal: develop and disseminate descriptors and support materials stronger coordination of University messages consistency in "look" greater use of internal resources, i.e., KTWU, alumni staff education to assist in conveying message campus pride information dissemination events promotion ongoing web page development External: alumni and supporters' involvement home town news releases media guide University "image" materials (brochures) image awareness image dispersion (local, state, regional) student recruitment public information Because of low visibility: image awareness dispersion student recruitment will require additional expenditures on advertising. Requirements: increased internal coordination increased internal resources increased advertising expenditures FINANCIAL IMPLICATIONS: Additional expenditures for marketing and advertising. RECOMMENDATION: Information only. ______________ __________________________ (date) Jerry B. Farley, President