SUBJECT:

Advertising and Recruiting Materials

DESCRIPTION:

Washburn is beginning the third year of the marketing and recruitment plan approved by the Board of Regents. The integrated concepts to be employed in our print and electronic materials have been developed by our advertising agency, FryeAllen Inc. Ms. Dana Frye will present the overall marketing concepts embodied in these materials and provide illustrations of what will be used in the campaign being undertaken during the current fiscal year.

FINANCIAL IMPLICATIONS:

None. Monies for additional printed recruiting materials and implementation of the marketing plan have already been provided in the FY 2001 budget.

RECOMMENDATION:

Information item only.

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(date) Jerry B. Farley, President