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Majors must complete a total of 40 hours which includes a
variety of basic course requirements, courses in a selected area of emphasis,
and elective offerings chosen in consultation with an advisor. All majors must
complete a 15-22/hour minor. Upon completion of the minor the student must fill
out the appropriate minor form provided by the registrar's office. Students
must submit the list of courses in the minor to the media advisor prior to the
completion of the minor. That list should be signed by a minor advisor and be
retained in the department file for advising purposes.
Teaching endorsement qualifications in
Journalism
Students may receive a secondary teaching endorsement to
teach journalism only if they are certified to teach English. There are no
exceptions to this rule. Students seeking this endorsement must take the
following courses or their equivalent, 21 hours required: MM 100 Introduction
to Mass Media, MM 201 Information Gathering, MM 221 Publication Technology, MM
320 Advanced Newswriting, MM 322 Editing, MM 491 Supervision of School
Publications, and AR 220 Photography I. Students seeking this endorsement to
teach must also be formally admitted to the University Professional Teacher
Education Program. For admission requirements see EDUCATION in this catalog.
ADVERTISING
The advertising
emphasis in Mass Media prepares students to work in either the creative or the
business side of advertising. The curriculum is a combination of mass media and
business courses. In addition, students are expected to minor in one of three
areas: Electronic Art, Business, Psychology.
Introduction to Mass Media
Information Gathering
Basic
Media Writing
Publication Technology
Mass Media Law
Mass Media
Research or
BU 362 Marketing Research
Advertising
Advertising Copy
& Design
BU 360 Marketing
BU 363 Promotion
Senior
Seminar
Department Electives (6)
Supervised Learning Experience (3):
(Any combination of the following for a total of 3 hours)
MM 494 (1-3)
Internship
MM 413 (1-3) TV Production Lab
MM 294 (1-3) Campus Media
Practicum
Total Hours: 40
ELECTRONIC MEDIA
The electronic
media emphasis prepares students who seek careers in production, performance,
and broadcast management. Students in other fields may wish to take courses in
this area to prepare themselves to serve as liaisons between members of their
own field and professionals in the electronic media. The emphasis stresses
hands-on production experience.
Introduction to Mass Media
Introduction to Broadcast
Production
Information Gathering
Basic Media Writing
Broadcast
Writing
Broadcast Performance
TV Production I
Broadcast
Programming and Sales
Mass Media Law
Senior Seminar
Department
Electives (9)
Supervised Learning Experience (3):
(Any combination of
the following for a total of 3 hours)
MM 494 (1-3) Internship
MM 413
(1-3) TV Production Lab
MM 294 (1-3) Campus Media Practicum
Total
Hours: 40
PUBLIC RELATIONS
The mass
media degree with a public relations emphasis prepares students to manage
communication programs of public and private organizations. The curriculum
emphasizes writing, communication theory,
and techniques including
research, production, and desktop publishing. The course sequence provides a
traditional body of knowledge and skills needed by professionals, as well as
emerging information, issues and trends.
Introduction to Mass Media
Introduction to Broadcast
Production
Information Gathering
Basic Media Writing
Public
Relations
Publication Technology
Editing
Advanced Newswriting
Public Relations Campaigns
Mass Media Law
Senior Seminar
Department Electives (6)
Supervised Learning Experience (3):
(Any
combination of the following for a total of 3 hours)
MM 494 (1-3)
Internship
MM 413 (1-3) TV Production Lab
MM 294 (1-3) Campus Media
Practicum
Total Hours: 40
MEDIA WRITING AND PUBLISHING
The
media writing and publishing emphasis sequence prepares students for careers as
writers, reporters, editors and layout designers, with newspapers, magazines,
and wire services. The curriculum emphasizes writing, reporting, editing, and
layout and design.
Introduction to Mass Media
Information Gathering
Basic
Media Writing
Publication Technology
Editing
Advanced
Newswriting
Feature Writing
Publication Layout and Design
Mass
Media Law
Senior Seminar
Department Electives (9)
Supervised
Learning Experience (3):
(Any combination of the following for a total of 3
hours)
MM 494 (1-3) Internship
MM 413 (1-3) TV Production Lab
MM
294 (1-3) Campus Media Practicum
Total Hours: 40
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