Courses marked with </ are part of the University's General Education program

</MM 100 Introduction to Mass Media (3)
The subject of this course is the mass media. It is designed to acquaint students with newspapers, magazines, books, radio, recordings, television, films, advertising, public relations, and the interactive media of computers and information technology.

MM 110 Introduction to Broadcast Production (3)
Basic principles, practices and techniques of video and audio production equipment as it relates to the broad- cast industry. This is a hands-on, hardware-intensive course utilizing the studio and field technologies.

MM200 Media Literacy (3)
An analysis of how the media work, how and what they produce, and of the impact of their messages. The aim is to help students develop critical media consumption skills. Prerequisite: EN 101. Does not count toward the Mass Media major.

MM 201 Information Gathering (3)
Explores mass media theory, the preparation and application of the media message.

MM 202 Basic Media Writing (3)
The study and practice of fundamentals of writing. Prerequisite: EN 101, MM 201 or consent. Keyboarding ability required.

MM 293 Special Topics (3)
Special subject courses not covered in the department catalog listing. May be repeated when topics vary.

MM 294 Campus Media Practicum (1-3)
Practical media training with campus media such as student publications, informational services, KTWU and WUCT. Prerequisite: Chair's approval.

MM 300 Mass Media Law (3)
Study of ethical and legal issues in mass communication contexts. Examines the limitations and responsibilities of communicators. Prerequisite: MM 100 or consent.

MM 301 Mass Media and the Cinema (3)
Investigation into how the cinema portrays the media of radio, television, film and the press. Discussion of various types of film analysis and criticism, including production analysis, sociological, genre, and ideological criticism of film form and content. Prerequisite: MM 100 or consent.

MM 309 Broadcast Writing (3)
Preparing materials and copy for audio/video media. Includes special techniques in radio and television commercial writing. Prerequisite: MM 100, 110, 201, 202, or consent

MM 310 TV Production I (3)
Theories and practices in scripting, producing, and performing for video programming. Includes operating studio and control-room equipment. Prerequisite: MM 110, 309, or consent.

MM 311 Broadcast Performance (3)
Practice in speaking and performing for radio and television presentations. Exercises are based on a variety of practical applications found in announcing situations. Students are guided by in-class evaluations from the instructor and peers. Prerequisite: MM 100 or consent.

MM 319 Public Relations (3)
Survey and analysis of organizational practices in communicating with internal and external publics. Prerequisite: MM 202.

MM 320 Advanced Newswriting (3)
Study and practice of writing for the mass media. Writing styles include technical, editorial, opinion, promotional, critical, and analytical. Prerequisite: MM 202 or consent.

MM 321 Publication Technology (3)
Learning design and layout functions using desktop publishing techniques and software. Prerequisite: MM 202 or consent.

MM 322 Editing (3)
Evaluating and processing print and graphic materials for publication. Includes copy reading, headline writing, and picture editing. Prerequisite: MM 202 or consent.

MM 351 Mass Media Research (3)
Study of quantitative and qualitative research techniques and of the interpretation and reporting of research findings. Prerequisite: MM 100, 201 or consent.

MM 352 Advertising (3)
Analysis of commercial persuasion. Examining messages, audiences, and settings. Prerequisite: MM 100, 201, or consent.

MM 355 Sports and Media (3)
Mediated sport is an important facet of modern life. Students examine relationships among media, sport and society. By the end of this course, students should have attained knowledge and understanding of: the historical development of the relationships of sport, media and society; career opportunities which involve media and sport; similarities and differences in the relationships of the various media and sport; and the ways media and sport affect life in the United States.

MM 380/580 Online Publishing (3)
Developing mass media messages and publishing them to the WWW. Writing for web delivery, design for the web, HTML, graphics and multimedia for online communication. Prerequisite: MM 221 or consent.

MM 393 Special Topics (3)
Special subject courses not covered in the department catalog listing. May be repeated when topics vary. Prerequisites: MM 100 or consent.

MM 401/501 Media Analysis & Criticism (3)
Discussion of various levels of media analysis and criticism, including production analysis, sociological, feminist and ideological criticism of media form and content. Emphasis on news analysis and television criticism. Prerequisite: MM 100 or consent.

MM402/502 Kansas and the Media (3)
The study of the mass media in Kansas, how the media influences the state, and how the media professionals in Kansas have influenced the development of media industries. Prerequisite: MM100 or consent.

MM 410/510 Broadcast Programming & Sales (3)
Study of the objectives of programming and sales in a broadcast station, the strategies used to reach those objectives, and the relationship between programming and sales. Prerequisite: MM 100 or consent.

MM 411/511 Media Management (3)
Basic concept of managing a broadcast station, a study of the various departments within broadcast organizations and how they interrelate, and an overview of the regulatory and technological landscapes that face broadcast managers. Prerequisite: MM 100 or consent.

MM 412/512 TV Production II (3)
Writing program proposals and scripts, taping with small format television equipment, and audio and video editing. Prerequisite: MM 310.

MM 413 TV Production Lab (1)
Assisting with major campus broadcast production in association with the Instructional Media, WUCT channel 13 and KTWU channel 11. Students may also undertake personal projects in consultation with a media advisor. May be repeated for a total of 3 hours. Prerequisite: MM 310 or consent.

MM 420 Public Relations Campaigns (3)
Design and use of communication messages in a comprehensive program of organizational persuasion. Prerequisite: MM 220.

MM 430 Feature Writing (3)
Article writing for newspaper and magazines. Prerequisite: MM 202 or consent.

MM 431 Publication Layout and Design (3)
Producing periodicals associated with business, industry, and non-profit groups. Prerequisite: MM 221.

MM 432 Advertising Copy and Design (3)
Course involves planning, creation and production of advertising messages for various mass media. Prerequisite: MM 352 or consent.

MM485 International Media System (3)
Analysis of the development, structure, and functions of media in other nations, and an examination of the role of communications in the international arena. Prerequisite: MM 100, EN 300, or consent.

MM 490 Senior Seminar (1)
Discussion and preparation of portfolio, audition tapes and resumes for use in the job search and/or making application to graduate programs. Area professionals will be invited to class to offer insight into career possibilities and interviewing tips. Prerequisite: Majors only, senior standing.

MM 491 Supervision of Student Publications (3)
Advising student publications, for grades 7-12. For teaching endorsement in journalism. Prerequisite: consent.

MM 492/592 Independent Study (1-3)
Investigates a mass media area of interest not covered in regular courses. Involves producing research or creative projects. Prerequisite: consent of faculty and chairperson, majors only.

MM 493/593 Special Topics (3)
Special subject courses not covered in the department catalog listing. May be repeated when topics vary. Prerequisites: MM 100 or consent.

MM 494 Internship (1-3)
Experience and training in professional setting related to mass media careers. Students are supervised by mass media faculty member or chairperson and the sponsoring organization. Second semester junior or senior standing. A minimum of 15 hours per week. Twenty-four credit hours completed in the major. Prerequisite: Chairperson’s approval, majors only.