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Majors must complete a total of 40 hours which includes a variety of
basic course requirements, courses in a selected area of emphasis, and
elective offerings chosen in consultation with an advisor. All majors
must complete a 15-22/hour minor. Upon completion of the minor the student
must fill out the appropriate minor form provided by the registrar's office.
Students must submit the list of courses in the minor to the media advisor
prior to the completion of the minor. That list should be signed by a
minor advisor and be retained in the department file for advising purposes.
On Campus Laboratories
Mass Media majors have the opportunity to gain hands-on experience in
electronic media, public relations, and print media at Washburn University.
The Instructional Media's television studio, WUCT-CH 13 cable channel,
and KTWU-CH 11 provide majors with broadcast experience. The Review newspaper
and the KAW yearbook provide both print media and public relations opportunities.
The writing and design courses are taught in the Stauffer Mass Media computer
lab.
Internships
Internships are required for most students. The Mass Media faculty maintain
a network of contacts with professionals in radio, TV and cable network
companies, newspapers, advertising and public relations agencies, and
business and professional organizations. Internships must be approved
by the chairperson, in consultation with the advisor. Twenty-four hours
of credit in the major must be completed prior to the internship experience.
Teaching endorsement qualifications in Journalism
Students may receive a secondary teaching endorsement to teach journalism
only if they are certified to teach English. There are no exceptions to
this rule. Students seeking this endorsement must take the following courses
or their equivalent, 21 hours required:
MM 100 Introduction to Mass Media (3)
MM 201 Information Gathering (3)
MM 221 Publication Technology (3)
MM 320 Advanced Newswriting (3)
MM 322 Editing (3)
MM 491 Supervision of School Publications (3)
AR 220 Photography I. (3)
Students seeking this endorsement to teach must also be formally admitted
to the University Professional Teacher Education Program. For admission
requirements see EDUCATION
in this catalog.
ADVERTISING
The advertising emphasis in Mass Media prepares students to work in either
the creative or the business side of advertising. The curriculum is a
combination of mass media and business courses. In addition, students
are expected to minor in one of three areas: Electronic Art, Business,
Psychology.
MM 100 Introduction to Mass Media (3)
MM 201 Information Gathering (3)
MM 202 Basic Media Writing (3)
MM 300 Mass Media Law (3)
MM 321 Publication Technology (3)
MM 351 Mass Media Research (3) OR
BU 362 Marketing Research (3)
MM 352 Advertising (3)
MM 432 Advertising Copy & Design (3)
BU 360 Marketing (3)
BU 363 Promotion (3)
MM 490 Senior Seminar (3)
Department Electives (6)
Supervised Learning Experience (3): (Any combination of the following
for a total of 3 hours)
MM 294 (1-3) Campus Media Practicum
MM 413 (1-3) TV Production Lab
MM 494 (1-3) Internship
Total Hours = 40
ELECTRONIC MEDIA
The electronic media emphasis prepares students who seek careers in production,
performance , and broadcast management. Students in other fields may wish
to take courses in this area to prepare themselves to serve as liaisons
between members of their own field and professionals in the electronic
media. The emphasis stresses hands-on production experience.
MM 100 Introduction to Mass Media (3)
MM 110 Introduction to Broadcast Production (3)
MM 201 Information Gathering (3)
MM 202 Basic Media Writing (3)
MM 300 Mass Media Law (3)
MM 309 Broadcast Writing (3)
MM 310 TV Production I (3)
MM 311 Broadcast Performance (3)
MM 410 Broadcast Programming and Sales (3)
MM 490 Senior Seminar (3)
Department Electives (9)
Supervised Learning Experience (3): (Any combination of the following
for a total of 3 hours)
MM 294 (1-3) Campus Media Practicum
MM 413 (1-3) TV Production Lab
MM 494 (1-3) Internship
Total Hours = 40
PUBLIC RELATIONS
The mass media degree with a public relations emphasis prepares students
to manage communication programs of public and private organizations.
The curriculum emphasizes writing, communication theory, and techniques
including research, production, and desktop publishing. The course sequence
provides a traditional body of knowledge and skills needed by professionals,
as well as emerging information, issues and trends.
MM 100 Introduction to Mass Media (3)
MM 110 Introduction to Broadcast Production (3)
MM 201 Information Gathering (3)
MM 202 Basic Media Writing (3)
MM 300 Mass Media Law (3)
MM 319 Public Relations (3)
MM 320 Advanced Newswriting (3)
MM 321 Publication Technology (3)
MM 322 Editing (3)
MM 420 Public Relations Campaigns (3)
MM 490 Senior Seminar (3)
Supervised Learning Experience (3): (Any combination of the following
for a total of 3 hours)
MM 294 (1-3) Campus Media Practicum
MM 413 (1-3) TV Production Lab
MM 494 (1-3) Internship
Total Hours = 40
MEDIA WRITING AND PUBLISHING
The media writing and publishing emphasis sequence prepares students for
careers as writers, reporters, editors and layout designers, with newspapers,
magazines, and wire services. The curriculum emphasizes writing, reporting,
editing, and layout and design.
MM 100 Introduction to Mass Media (3)
MM 201 Information Gathering (3)
MM 202 Basic Media Writing (3)
MM 221 Publication Technology (3)
MM 320 Advanced Newswriting (3)
MM 322 Editing (3)
MM 430 Feature Writing (3)
MM 431 Publication Layout and Design (3)
MM 300 Mass Media Law (3)
MM 490 Senior Seminar (3)
Department Electives (9)
Supervised Learning Experience (3): (Any combination of the following
for a total of 3 hours)
MM 294 (1-3) Campus Media Practicum
MM 413 (1-3) TV Production Lab
MM 494 (1-3) Internship
Total Hours = 40
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