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2502 SW. Berkshire Dr.
Topeka, KS 66614
(785) 554-2770
lee.mcginnis@washburn.edu

Education

• Ph.D. in Marketing, University of Nebraska, 2002
• Master of Science in Mass Communications (advertising emphasis), Kansas State University, 1994
• Bachelor of Business Administration in Marketing, Idaho State University, 1988
• Bachelor of Arts in Mass Communications, Idaho State University, 1988
• Associate of Arts in Science, College of Southern Idaho, 1985

Dissertation

Dissertation Research: “Analyzing the Gender Gap in Golf Using Ritual Dramaturgy and the Gender Perspective.” Committee: Dr. James W. Gentry (Chair), Dr. Patricia Kennedy, Dr. Ronald D. Hampton, and Dr. Julia A. McQuillan (Outside Member).

Dissertation Timeline:

Dissertation Framework: The framework for this study employs a dramaturgical design. Dramaturgy essentially explains human action as a theatrical enactment. In this study, golf is dramaturgically deconstructed into golf’s setting, roles, performances, language, and props. In general, it is hypothesized that each of golf’s dramaturgical components is gendered, which leads to men maintaining the privileged status. For women, the more they perceive that men hold the privileged status in golf, the more likely they are to feel alienated from golf. In this case, the construct consumer alienation is adapted to a golf context. Consumer alienation is the extent to which people feel out of touch with the values and norms of the marketplace. It is then hypothesized that increasing levels of consumer alienation have a negative effect on “play.” Play is conceptually defined as the extent to which one experiences enjoyment in an activity that is anti-structural in nature. When such experiences contain structure, or are influenced by oppressive forces, the experience is called “fun.” Fun has the appearance of play but is not truly liberating (Deegan 1989). In this study, play includes the components of communitas, flow, and ecstasy. It is hypothesized that negative levels of play lead to negative levels of enduring involvement. Also explored in this study are hypothesized relationships involving golf’s perceived sacredness, antipathy toward women, ingroup preference, leisure entitlement, and empowerment. The model used for this study is tested using structural equation modeling. The sample involves both women and men of various golf backgrounds and years of playing experience.

Refereed Journal Articles

1. McGinnis, Lee, Seungwoo Chun, and Julia McQuillan (2003), “A Review of Gendered Consumption in Sport and Leisure,” Academy of Marketing Science Review, http://www.amsreview.org/articles/mcginnis05-2003.pdf

2. McGinnis, Lee Phillip, Julia A. McQuillan, and Constance L. Chapple (2005), “I Just Want to Play: Women, Sexism and Persistence in Golf,” Journal of Sport and Social Issue, 29 (5), 313-337.

3. McGinnis, Lee Phillip and James W. Gentry (2006), “Getting Past the Red Tees: Constraints Women Face in Golf and Strategies to Help Them Stay,” Journal of Sport Management, 20 (2), 218-247.
   

Conference Proceedings

1. James W. Gentry, John R. Dickinson, Alvin C. Burns, Lee McGinnis, and Ju Young Park, (2006),“The Role of Learning Versus Performance Orientations When Reacting to Negative Outcomes in Simulation Games.” Presented at ABSEL in San Francisco, California, March, 2006. Included in conference proceedings.

2. James W. Gentry, Lee Phillip McGinnis, John R. Dickinson, Alvin C. Burns (2005), “Students as Lab Rats: The Ethics of Conducting Non-Pedagogical Research in the Context of Classroom Simulations and Experiential Learning.” Presented at Association for Business Simulation and Experiential Learning Conference in Orlando, Florida, March, 2005. Included in conference proceedings.

3. Chun, Seungwoo, James W. Gentry, and Lee P. McGinnis (2004), “Ritual Aspects of Sports Consumption: How Do Sports Fans Become Ritualized?” Presented at the 2004 Asian Association of Consumer Research Conference, Seoul, South Korea. Included in conference proceedings.

4. McGinnis, Lee (2004), “Simple but Effective” Rediscovering the Class Discussion.” Presented at the Association for Business Simulation and Experiential Learning in Las Vegas, NV in March 2004. Included in conference proceedings.

5. Chun, Seungwoo, James W. Gentry, and Lee P. McGinnis (2003), “Cultural Differences in Fan Ritualization: A Cross-Cultural Perspective of the Ritualization of American and Japanese Baseball fans,” Presented at the 2003 North American Association of Consumer Research Conference in Toronto, Ontario, Canada. Published in Advances in Consumer Research proceedings, Vol 31, 503-509 (Eds., Barbara E. Kahn and Mary Frances Luce).

6. McGinnis, Lee Phillip and James W. Gentry (2003), “Examining the Mediating Relationship of “Play” on Ritual Enduring Involvement.” Presented at the 2003 North American Association of Consumer Research Conference in Toronto, Ontario, Canada. Published in Advances in Consumer Research proceedings, Vol 31, 405-411 (Eds., Barbara E. Kahn and Mary Frances Luce).

7. Gentry, James W. and Lee McGinnis (2002), “Doing Gender in the Family.” Presented at Association for Consumer Research 2002 Conference in Atlanta, GA. Published in 2003 Advances in Consumer Research proceedings, Vol. 30 (Eds., Punam Anand Keller and Dennis W. Rook).

8. McGinnis, Lee and James W. Gentry (2001), “The Masculine Hegemony in Sports: Is Golf for ‘Ladies’?” P resented at Association for Consumer Research 2001 Conference in Austin, TX. Published in 2002 Advances in Consumer Research proceedings, Vol. 29, 19-24 (Eds., Susan M. Broniarczyk and Kent Nakamoto).

9. McGinnis, Lee and James W. Gentry (2001), “Analyzing the Gender Gap in Participatory Golf Using a Ritual Dramaturgical Framework.” Presented at American Marketing Association Summer Educators’ 2001 Conference, Washington D.C. Published in 2001 American Marketing Association Educators’ Proceedings, Enhancing Knowledge Development in Marketing, Vol. 12, 30-35 (Eds., Greg W. Marshall and Stephen J. Grove).

10. Bunker, Matt, Athinodoros Chronis, and Lee McGinnis (2001), “Looking at American Cultural Imperialism Using a Ritual Framework.” Presented at Macromarketing 2001 Conference, Williamsburg, VA. Published in 26th Annual 2001 Macromarketing proceedings, Globalization and Equity, 337-348 (Eds., Don R. Rahtz and Pierre McDonagh).

Conferences No Proceedings

1. Ball, Jennifer, Lee McGinnis, and Rosemary Walker, “An Economic Extension of the Female Apologetic,” presented at the Western Economic Association International Conference in Vancouver, B.C., July 2004. Only Jennifer Ball and Rosemary Walker attended the conference.

Presentations

1. Ball, Jennifer, Rosemary Walker, and Lee Phillip McGinnis, “Femininity and Marketability of Female Athletes: An Economic Extension of ‘the Female Apologetic.’” Presented at the Washburn School of Business fall lecture series, October 2006.

2. McGinnis, Lee Phillip and James W. Gentry, “Underdogs: The Real Story.” A presentation on the antecedents and consequences of underdog affection. Presented at the Washburn School of Business spring lecture series, May 2006. Research funded by a Beatrice Grant.

3. McGinnis, Lee Phillip, “Underdog Explorations,” A presentation of qualitative data examining the motivations behind underdog support. Presented at the Washburn School of Business fall lecture series, November 2004. Research funded by a Beatrice Grant.

4. McGinnis, Lee Phillip, “McDonald’s and More,” A presentation of popular culture findings in South Korea. Presented in the Fall of 2004 at the Washburn International House. Funded by a Washburn International House Travel Grant.

Current Submissions Under Review

1. McGinnis, Lee Phillip and James W. Gentry,“Playing through Gender Barriers: Experiencing Sacredness and Ritual Gifts in Golf.” Submitted to Psychology and Marketing.

2. McGinnis, Lee Phillip and James W. Gentry. “Underdog Consumption: An Exploration into Meanings, Motives, and Consequences.” Submitted to the Journal of Business Research.

3. McGinnis, Lee Phillip and James W. Gentry. “How Women Negotiate Ritual Constraints in Golf.” Submitted to the Journal of Leisure Research.

4. McGinnis, Lee Phillip, James W. Gentry, and Tony Gao. “Social vs. Individual Effects: The Impact of Flow and Communitas on Golfers' Enduring Involvement Moderated by Gender and Playing Experience.” Submitted to the Journal of Service Research.

5. Ball, Jennifer, Rosemary Walker, and Lee Phillip McGinnis, “Femininity and Marketability of Female Athletes: An Economic Extension of ‘the Female Apologetic.’” Submitted to the Journal of Sport Management. all, Jennifer, Rosemary Walker, and Lee Phillip McGinnis, “Femininity and Marketability of Female letes: An Economic Extension of ‘the Female Apologetic.’” Submitted to the Journal of Sport Economics .Ball, Jennifer, Rosemary Walker, and Lee Phillip McGinnis, “Femininity and Marketability of Female Athletes: An Economic Extension of ‘the Female Apologetic.’” Submitted to the Journal of Sport Economics ..

Working Papers

1. McGinnis, Lee Phillip and James W. Gentry. “Underdogs: The Real Story.” This paper focuses on the causes and effects of habitually supporting the underdog. Targeted for the Journal of Consumer Research.

2. McGinnis, Lee Phillip and James W. Gentry. “Is Underdog Old-School?” This paper examines the discriminant validity of underdog affection in sports against old-school orientation, nostalgia proneness and other constructs. Advertising implications are discussed. Targeted for the Journal of Advertising Research.

Teaching

Courses Taught

At Washburn University:

At University of Nebraska-Lincoln:

At Kansas State University:

Doctoral Courses Completed/Instructors

Marketing Seminars/Instructor

• Marketing Channels/Dr. Ravipreet S. Sohi
• Marketing and Society/Dr. Robert A. Mittelstaedt
• Behavioral Research in Marketing/Dr. James W. Gentry
• Measurement/Dr. Dwayne A. Ball
• Development of Marketing Theory/Dr. Linda L. Price
• Marketing Communication/Dr. Sanford L. Grossbart
• Qualitative Data: Theory, Methods and Applications/Dr. Eric J. Arnould

Statistics/Methods Outside Courses

Affiliations/Certifications

• Member in the Professional Golfers’ Association (PGA) of America, 1999-Present
• Member of the North American Society for Sport Management, 2003-Present
• Certified Sales Executive, Sales and Marketing Executives International, 2005-Present
• Member of the Topeka Sales and Marketing Executives, 2002-Present
• Member of the Sales and Markecting Executives International, 2002-Present
• Member of Association for Consumer Research, 2002-Present
• Member of American Marketing Association, 2000-Present
• Member of Phi Kappa Phi National Honor Society, 1994-Present
• Member of Alpha Kappa Psi National Business Fraternity, 1986-1988

Honors & Awards

• Awarded Beatrice Research Grant for exploratory work on “simple man,” Summer 2006
• Awarded Beatrice Research Grant for quantitative work on “underdogs,” Summer 2005
• Awarded Beatrice Research Grant for exploratory work on “sports underdogs,” Summer 2004
• Awarded “Executive of the Month,” Topeka Sales and Marketing Executives, February 2006
• Awarded “Executive of the Month,” Topeka Sales and Marketing Executives, March 2004
• Awarded “Executive of the Month,” Topeka Sales and Marketing Executives, June 2003
• Graduate Teaching Assistant Award, College of Business Administration, University of Nebraska-Lincoln, 2000-2001
• Awarded for “Excellence in Service by a Graduate Student,” Marketing Department, University of Nebraska-Lincoln, 1999-2000
• Two Golf Professional Training Program scholarships from Titleist-Footjoy
• Outstanding College Students of America
• Third place, Graduate Student Competition for paper on P.T. Barnum, Kansas State University
• Nevada Commission On Tourism award for “Excellence in Grant Writing”
• Representative for Idaho State University at regional American Advertising Federation Competition

Services/Appointments

• Secretary/Treasurer, Sales and Marketing Executives, Topeka, Summer 2005 to Summer 2006
• Vice President of Member Education, Sales and Marketing Executives, Topeka, Summer 2004 to Spring 2005
• Search Committee Member, School of Business, Washburn University, Fall 2004, Fall 2006
• Editorial Board Member, Journal of Consumer Behaviour, Summer 2003 to present
• Vice Presidential Board Member, Sales and Marketing Executives, Summer 2004 to present
• Member of MBA Committee, Washburn University, Fall 2003 to present
• Search Committee Member, Mass Communications Department, Washburn University, Spring 2004
• Advisor to Washburn Sales and Marketing Executives, Fall 2002 to present
• Member of Curriculum Committee, Washburn University, Fall 2002 to Spring 2004
• Reviewer, Journal of Consumer Behaviour, March 2003 to present
• Reviewer, American Marketing Association Conference, Sports Marketing SIG, Spring 2002
• Reviewer, Atlantic Marketing Association Conference, Global/International Marketing Track, 2001-2002
• President of Marketing Doctoral Student Association, University of Nebraska-Lincoln, 2000-2001
• Vice President of Marketing Doctoral Student Association, University of Nebraska-Lincoln, 1999-2000
• Coordinator and Moderator for Ninth Annual Nebraska Marketing Doctoral Symposium, April 2000
• Co-Editor, special issue on Gender Research, Academy of Marketing Science Review
• Managing Editor, The Bengal, Idaho State University newspaper

Research Interests

• Underdogs
• Gender analysis in leisure and sport
• Sport fan consumption behavior
• Ritual communication and consumption in sport
• Cultural imperialism of American popular culture
• Gender advertising effectiveness

Work Experience

• Assistant Professor of Marketing: Washburn University, Topeka, KS (8/02 to Present)
  Teach undergraduate and graduate marketing courses. Conduct research in sports marketing, gender issues, and ritual. Co-advise Washburn Sales and Marketing Executive student group. Belong to MBA committee.

• Graduate Teaching Assistant: University of Nebraska, Lincoln, NE (8/98 to 8/02)
  Taught undergraduate marketing courses (see above). Assisted professors with marketing research.

• Assistant Golf Professional: Mahoney Golf Course, Lincoln, NE (6/99 to 1/00)
  Gained merchandising experience from national award-winning PGA merchandiser. Conducted group and private golf lessons. While there, completed PGA Golf Professional Training Program in Houston.

• Assistant Golf Professional: Rancho Canada Golf Club, Carmel, CA (2/97 to 8/98)
  Assisted with daily golf shop duties, tournaments, and merchandising. Conducted AT&T junior golf clinics. Assisted with Nike Junior Golf Camps. While there, attended Professional Readiness Orientation and Levels 1and 2 of the Golf Professional Training Program in Phoenix, Buffalo, and Houston.

• Head Golf Professional (Non-Member): Warm Springs Golf Course, Ketchum-Sun Valley, ID (5/95 to 10/96) Marketed and coordinated all private and open golf tournaments. Conducted group and individual golf instruction. Created marketing plans and budgets. Helped computerize payroll and financial statements. Helped company achieve two highest grossing revenue years up to that time.

• Director of Marketing: List Locators & Managers, Overland Park, KS (2/95 to 4/95)
  Promoted mailing lists. Initiated and wrote company newsletter and press releases.
  Created two- and four-color national ads. Analyzed list profitability. Retained as freelance copywriter.

• Marketing & Promotions Coordinator: Rainbow Casino, Vicksburg, MS (6/94 to 12/94)
  Researched and co-wrote 1995 marketing plan for new casino. Conducted statewide competitive analysis of 30-plus casinos. Wrote press releases and company newsletters. Created and coordinated promotions.

• Graduate Teaching Assistant: Kansas State University, Manhattan, KS (8/92 to 5/94)
  Taught spreadsheet and media planning applications to media planning labs.

• Marketing Project Coordinator: Cactus Pete’s Resort Casino, Jackpot, NV (4/90 to 8/92 & 5-7/93)
  Chaired Jackpot Tourism Committee and State of Nevada’s 93 Caravan travel organization. Authored tourism grants and received nearly $25,000 in matching funds for community of Jackpot. Wrote company newsletters and press releases. Conducted, analyzed, and presented two market surveys. Assisted and conducted corporate golf outings. Escorted entertainers to local media outlets.

• Materials Handler/Purchasing Agent Trainee: Extended Systems, Inc., Boise, ID (5/89 to 3/90)
  Handled all incoming electronic components. Began purchasing agent training.

• Copywriter: Steele, Stoltz & Associates, Inc., Pocatello, ID (9/88 to 1/89)
  Wrote newspaper, radio and newsletter copy for Idaho’s largest advertising agency (at the time).