James W. Gentry, John R. Dickinson, Alvin C. Burns, Lee McGinnis, and Ju Young Park, (2006),“The Role of Learning Versus Performance Orientations When Reacting to Negative Outcomes in Simulation Games.” to be presented at ABSEL in San Francisco, California, March, 2006. Included in conference proceedings.

James W. Gentry, Lee Phillip McGinnis, John R. Dickinson, Alvin C. Burns (2005), “Students as Lab Rats: The Ethics of Conducting Non-Pedagogical Research in the Context of Classroom Simulations and Experiential Learning,” presented at Association for Business Simulation and Experiential Learning Conference in Orlando, Florida, March, 2005. Included in conference proceedings.

Chun, Seungwoo, James W. Gentry, and Lee P. McGinnis (2004), “Ritual Aspects of Sports Consumption: How Do Sports Fans Become Ritualized?” presented at the 2004 Asian Association of Consumer Research Conference, Seoul, South Korea. Included in conference proceedings.

McGinnis, Lee (2004), “Simple but Effective” Rediscovering the Class Discussion,” presented at the Association for Business Simulation and Experiential Learning in Las Vegas, NV in March 2004. Included in conference proceedings.

Chun, Seungwoo, James W. Gentry, and Lee P. McGinnis (2003), “Cultural Differences in Fan Ritualization: A Cross-Cultural Perspective of the Ritualization of American and Japanese Baseball fans,” presented at the 2003 North American Association of Consumer Research Conference in Toronto, Ontario, Canada. Published in Advances in Consumer Research proceedings, Vol 31, 503-509 (Eds., Barbara E. Kahn and Mary Frances Luce).

Lee Phillip McGinnis and James W. Gentry (2003), “Examining the Mediating Relationship of “Play” on Ritual Enduring Involvement,” presented at the 2003 North American Association of Consumer Research Conference in Toronto, Ontario, Canada. Published in Advances in Consumer Research proceedings, Vol 31, 405-411 (Eds., Barbara E. Kahn and Mary Frances Luce).

Gentry, James W. and Lee McGinnis (2002), “Doing Gender in the Family,” presented at Association for Consumer Research 2002 Conference in Atlanta, GA. Published in 2003 Advances in Consumer Research proceedings, Vol. 30 (Eds., Punam Anand Keller and Dennis W. Rook).

McGinnis, Lee and James W. Gentry (2001), “The Masculine Hegemony in Sports: Is Golf for ‘Ladies’?” presented at Association for Consumer Research 2001 Conference in Austin, TX. Published in 2002 Advances in Consumer Research proceedings, Vol. 29, 19-24 (Eds., Susan M. Broniarczyk and Kent Nakamoto).

McGinnis, Lee and James W. Gentry (2001), “Analyzing the Gender Gap in Participatory Golf Using a Ritual Dramaturgical Framework,” presented at American Marketing Association Summer Educators’ 2001 Conference, Washington D.C. Published in 2001 American Marketing Association Educators’ Proceedings, Enhancing Knowledge Development in Marketing, Vol. 12, 30-35 (Eds., Greg W. Marshall and Stephen J. Grove).

Bunker, Matt, Athinodoros Chronis, and Lee McGinnis (2001), “Looking at American Cultural Imperialism Using a Ritual Framework,” presented at Macromarketing 2001 Conference, Williamsburg, VA. Published in 26th Annual 2001 Macromarketing proceedings, Globalization and Equity, 337-348 (Eds., Don R. Rahtz and Pierre McDonagh).