McGinnis, Lee Phillip and James W. Gentry. “Underdogs: The Real Story.” This paper focuses on the causes and effects of habitually supporting the underdog. Targeted for the Journal of Consumer Research.  

McGinnis, Lee Phillip and James W. Gentry. “Is Underdog Old-School?” This paper examines the discriminant validity of underdog affection in sports against old-school orientation, nostalgia proneness and other constructs. Targeted for the Journal of Advertising Research.