BBA Degree with Marketing Emphasis
The marketing curriculum involves analysis of the ways business firms plan, organize, administer, and control their resources to achieve marketing objectives. Through proper selection of courses, a student may prepare for a career in general marketing management, promotion management, personal selling and sales management, marketing research, channels management, and/or retail management.
Learning objectives for the concentration in marketing:
- conduct and present a comprehensive consumer behavior audit;
- analyze a company’s existing product, determine its positioning in the marketplace, and develop a marketing mix strategy reflective of its positioning;
- prepare and defend a marketing plan for a company by integrating appropriate concepts and methods;
- develop a marketing research plan and defend its procedural soundness;
- demonstrate an understanding of the stages of the sales process and the way these stages are implemented; and
- demonstrate an understanding of the global marketplace and how to design marketing strategies that are appropriate for various cultures and countries.
The following courses are required for a concentration in marketing:
Business 362 Marketing Research
Business 364 Consumer Behavior
Business 471 Marketing Management
Three hours of upper division Marketing elective, choose from the following:
Business 361 Principles of Retailing, Business 363 Promotion, Business 366 Sales, Business 466 International Marketing, Business 473 Marketing Channels
AND
Twelve additional upper division elective hours in accounting, business, and economics
Marketing Worksheet (valid for catalogs 2004-2009)
Model Program Guide (valid for catalogs 2004-2009)
