Ecommerce, An Information Sourcebook, Washburn University

Ecommerce, An Information Sourcebook

Designed and developed by:
Ben Clay
The Kansas Curriculum Center

The Kansas Curriculum Center is funded by the Kansas State Department of Education, and is located within the School of Applied Studies at Washburn University of Topeka. The Center serves a statewide constituency in the many areas of curriculum administration, and has developed an extensive library of course and program competency profiles available free of charge to Kansas educators.

The Center has also developed several publications that support current education initiatives as well as encompass academic and technical courses of study. All publications developed by the Center are also free. The Center offers staff development programs covering a wide range of topics. Additionally, the Center coordinates national curriculum development activities through its affiliation with the Multi-State Vocational & Academic Curriculum Consortium (MAVCC).

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Table of Contents
Part One: Defining Ecommerce
	Page 1 \| Page 5 \|
Part Two: The Internet is a Potent Marketing Research Tool
	Page 11 \| Page 12 \| Page 16 \|
Part Three: The Ecommerce Marketplace
	Page 21 \| Page 23 \|
Part Four: Inventing and Reinventing Online Business Models
	Page 27 \| Page 28 \| Page 29 \| Page 30 \| Page 31 \| Page 32 \|
Part Five: Online Advertising
	Page 35 \| Page 37 \| Page 38 \|
Part Six: Trust is the Key
	Page 42 \| Page 43 \| Page 45 \| Page 46 \| Page 47 \|
Part Seven: Ultimate Ecommerce Team Project
	Page 48 \| Page 51 \| Page 52 \| Page 57 \| Page 58 \| Page 59 \| Page 61\| Page 62 \| Page 63 \| Page 64 \| Page 65 \|
Web Analysis Portfolio
	Page 67 \| Page 68 \| Page 69 \| Page 70 \| Page 71 \| Page 72 \| Page 73 \| Page 74 \| Page 75 \| Page 76 \| Page 77 \| Page 78 \| Page 79 \| Page 80 \|
Bibliography
	Page 132 \| Page 133 \| Page 134 \|

Part One: Defining Ecommerce (Pages 1-9)

Page 1	Flop Tracker	http://search.thestandard.com/texis/trackers/flop
Page 5	Global	http://www.wilsonweb.com/webmarket/global.htm
	Export	http://www.wilsonweb.com/research/export.htm
	Amazon	http://www.amazon.com
	Dell	http://www.dell.com (will open in another window)
	CD Now	http://www.cdnow.com
	Travelocity	http://www.travelocity.com
	PeaPod	http://www.peapod.com
	Priceline	http://www.priceline.com
	MP3	http://www.mp3.com
	EBay	http://www.ebay.com

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Part Two: The Internet is a Potent Marketing Research Tool (Pages 10-16)

Page 11	Theatre.Com	http://www.theatre.com
Page 12	JustBalls	http://www.justballs.com/jbstore/default.htm
Page 16	Sweepstakes	http://www.online-sweepstakes.com/
Page 16	Gateway	http://www.commerce.net/research/gideon/
	Yahoo.Com	http://dir.yahoo.com/computers_and_Internet/Internet/
	Trends	http://www.nua.ie/surveys
	User Surveys	http://www.cc.gatech.edu/gvu/user_surveys/
	CyberAtlas	http://cyberatlas.internet.com
	Snapshot	http://www.refdesk.com/
	Nielsen	http://www.nielsenmedia.com/
	Forrester	http://www.forrester.com/
	Jupiter	http://www.jup.com/ (will open in another window)

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Part Three: The Ecommerce Marketplace (Pages 17-26)

Page 21

Cheese

http://www.chcheeseshop.com/

Page 23

MusicFile

http://www.musicfile.com/

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Part Four: Inventing and Reinventing Online Business Models (Pages 27-32)

Page 27	CarsDirect	http://www.carsdirect.com
Page 28	MetalSite	http://www.metalsite.com/
	ChemConnect	http://www.chemconnect.com/
	Shopping	http://shopping.yahoo.com/stores/
Page 29	ChoiceMall	http://mall.choicemall.com/
	iMall	http://www.isaintjohn.com/Shop/Mall/
	Women.Com	http://www.women.com
	HotDispatch	http://www.hotdispatch.com/
	zShops	http://s1.amazon.com/exec/varzea/subst/home/fixed.html/
	eBay	http://www.ebay.com/
	AuctionNet	http://www.auctionnet.com/
	OnSale	http://www.onsale.com
	Priceline	http://www.priceline.com/
	Respond	http://www.respond.com/
	eWanted	http://www.ewanted.com/
	MyGeek	http://www.mygeek.com/
	Dealtime	http://www.dealtime.com/main/1,3241,,00.html?bNewUser=0
	MySimon	http://www.mysimon.com/
	RoboShopper	http://www.roboshopper.com/
	RuSure	http://www.rusure.com/index.shtml
	ShopFind	http://store.yahoo.com/shopfind/
	My.Yahoo	http://my.yahoo.com/
Page 30	My.Netscape	http://my.netscape.com/ (will open in another window)
	FreeMerchant	http://www.freemerchant.com/
	Blue Mountain	http://www.bluemountain.com/
	Buy.Com	http://www.buy.com/
	Deja.com	http://groups.google.com/googlegroups/deja_announcement.html
Page 31	ePinions	http://www.epinions.com/
	Click	http://www.clickthebutton.com/
	Ny Times	http://www.nytimes.com/
	Eyewire	http://www.eyewire.com/
	Chefs Catalog	http://www.shellymall.com/goto/chefscatalog.asp
	Gap.Com	http://www.gap.com/asp/home.html?wdid=0
	Lands End	http://www.landsend.com/cd/frontdoor/
	B&N	http://www.barnesandnoble.com/
	Flowerbud	http://www.flowerbud.com/
Page 32	BeFree	http://www.befree.com/
	i-revenue	http://www.i-revenue.net/
	Affiliate	http://www.affiliateworld.com/
	NPR	http://www.npr.org
	ExpertCentral	http://www.expertcentral.com/
	KnowPost	http://www.knowpost.com/
	Xpertsite	http://www.vsnow2000.f2s.com/xpertsite.htm
	Guru	http://www.guru.com/
	Wall Street	http://public.wsj.com/home.html
	Consumer	http://www.consumerreports.org/
	Slate	http://slate.msn.com/
	FatBrain	http://www.fatbrain.com/

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Part Five: Online Advertising (Pages 33-38)

Page 35	AJR	http://ajr.newslink.org/.
Page 37	ESPN	http://espn.go.com
	MTV	http://www.mtv.com/
	Lifetime	http://lifetimetv.com/cgi-mod/home.cgi
	DoubleClick	http://www.doubleclick.com/
	24/7	http://www.247media.com/
	Burst	http://www.burstmedia.com/
	100Hot	http://www.100hot.com/
	Jupiter	http://www.jup.com/home.jsp
	MediaMetrix	http://us.mediametrix.com/home.jsp
	Blacklist	http://math-www.uni-paderborn.de/~axel/BL/blacklist.html
Page 38	AdAge	http://adage.com/interactive/
	Allen	http://www.allen.com/
	BizReport	http://www.bizreport.com/
	CHECK BOX	http://bxmegalist.com/newsletter_bx.htm
	ClickZ	http://www.clickz.com/
	HotWired	http://www.hotwired.com/
	Iconocast	http://www.iconocast.com/
	Advertising	http://www.internetnews.com/IAR/
	Internet News	http://www.internetnews.com/
	Computers	http://www.marketingcomputers.com/
	Scout	http://scout.cs.wisc.edu/report/sr/current
	Excite	http://tabnet.com/excite.com/
	Gold Rush	http://www.igoldrush.com/
	Media Two	http://www.mediatwo.net/calculator.htm
	1,2 Go	http://www.adfree.com/
	Adsgallery	http://adsgallery.brandera.com/
	Ad-Guide	http://www.ad-guide.com/
	FineSearch	http://finesearch.com/
	MediaPost	http://www.mediapost.com/

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Part Six: Trust is the Key (Pages 39-47)

Page 42	Privacy	http://privacy.net/
Page 42	Cookie	http://www.cookiecentral.com/
Page 43	Firstdata	http://www.firstdatacorp.com/100.jsp
	Payment	http://www.paymentech.com/home/
	HNC	http://www.hnc.com
	Netrageous	http://www.netrageous.com/
Page 45	TRUSTe	http://www.truste.org
Page 45	CDT	http://www.cdt.org
Page 46	EPIC	http://www.epic.org
	CME	http://www.cme.org
	CPSR	http://www.cpsr.org
	EFF	http://www.eff.org
	GILC	http://www.gilc.org
Page 47	International	http://www.privacy.org/pi/contact.html
	Rights	http://www.privacyrights.org
	PIRG	http://www.pirg.org/uspirg/

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Part Seven: Ultimate Ecommerce Team Project (Pages 48-66)

Page 48	Openmarket	http://www.openmarket.com/
Page 51	Journal	http://www.jiad.org/
Page 51	Interactive	http://www.admedia.org/
Page 52	HostReview	http://www.hostreview.com/
Page 52	Hypermart	http://www.hypermart.net
Page 57	Web Design	http://www.info.med.yale.edu/caim/manual/index.html
	CNET	http://www.cnet.com/webbuilding/
	Web Review	http://www.webreview.com
	WebMonkey	http://www.hotwired.lycos.com/webmonkey/
Page 58	Suck	http://www.webpagesthatsuck.com
Page 59	Submit-It	http://www.submit-it.com/
	Submit-Now	http://www.submit-now.com/
	Hitometer	http://websitegarage.netscape.com/turbocharge/hitometer/index.html
Page 61	SmartClicks	http://www.smartage.com/promote/smartclicks/index2.html?
	Bpath	http://www.bpath.com/
	Ad Resource	http://adres.internet.com/
	Liszt	http://www.liszt.com/news
	Tile	http://tile.net/news/
	Spam	http://www.spam.abuse.net/spam/
Page 62	Easycart	http://www.easycart.com
	Ecom	http://www.ecombusinesspackpro.com
	In The Q	http://www.intheq.com/
	Merchandizer	http://www.merchandizer.com
Page 63	Workz	http://www.merchantworkz.com/
Page 64	Cybercash	http://www.cybercash.com/
	Signio	http://www.signio.com/
	Cardtek	http://www.cardtek.com/index.html (will open in another window)
Page 65	Customer	http://www.destinationcrm.com

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Web Analysis Portfolio (Pages 67-80)

Page 67	Dickblick	http://www.dickblick.com/
Page 67	Student	http://www.studentmarket.com/
Page 68	aFloral	http://www.afloral.com/
Page 68	FAA	http://www.flowersacrossamerica.com/
Page 69	Dealtime	http://www.dealtime.com/
Page 69	Supply	http://www.business-supply.com/oc2/
Page 70	Eyeglass	http://www.eyeglass-mart.com/
Page 70	Outlet	http://www.eyeglassfactoryoutlet.com/ (will open in another window)
Page 71	RXpower	http://www.rxpower.com/
Page 71	Net-Buy	http://www.net-buy.org/
Page 72	Dealtime	http://www.dealtime.com/
Page 72	iWillSave	http://www.iwillsave.com/
Page 73	eHobbies	http://www.ehobbies.com/
Page 73	Hobbees	http://www.hobbees.com/
Page 74	Gem	http://www.gemcollection.com/
Page 74	Jewelry	http://www.jewelrybestbuy.com/
Page 75	Burrell	http://www.burrellprolabs.com/
Page 75	DMPhoto	http://www.dmphoto.com/
Page 76	Skinlogic	http://www.skinlogic.com/
Page 76	Makeup	http://www.makeupartistschoice.com/
Page 77	Cenans	http://www.cenansbakery.com/
Page 78	Esterprice	http://www.esterprice.com/
Page 78	Wellington	http://www.wellingtonsquare.com/
Page 79	Orange	http://www.theorangestore.com/
Page 79	Fruit	http://www.thefruitcompany.com/
Page 80	Foodgallery	http://www.foodgallery.com/
Page 80	Farmfresh	http://www.farmfreshmeats.com/

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Bibliography (Pages 131-134)

Page 132	Sulin	http://rcf.usc.edu/~sulin/iom540/
	Cookies	http://privacy.net/
	Fraud	http://www.fraud.org/internet/inttip/basint.htm
	Brain	http://www.howstuffworks.com/ecommerce.htm
	Bufford	http://www.webtomorrow.com/
	CDT	http://www.cdt.org/privacy/guide/table/
	Celik	http://www.cob.sjsu.edu/celik_a/course/outline.html
	Glossary	http://www2.uta.edu/ecomm/resources/glossarycomplete.asp
	Connelly	http://hotwired.lycos.com/webmonkey/98/16/index1a.html
	Cuthbert	http://www.ecommercetimes.com/news/special_reports/profiles.shtml
	December	http://www.december.com/web
	DosSantos	http://dossantos.cbpa.louisville.edu/courses/ecommerce/2001
	Treasure	http://www.wilsonweb.com/commerce/
	Webopedia	http://e-com.webopedia.org/
	EPIC	http://www.epic.org/
	FTC	http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.htm
	Future	http://www.webtomorrow.com/ecommer5.htm
	Galletta	http://www.pitt.edu/~galletta/ecommerce.html
Page 133	Gella	http://idm.internet.com/text/features/Ecommercetut_page3.html
	Geller	http://www.ecommercetimes.com/small_business/getting_started/
	Glossary	http://ecommercealmanac.com/
	Goin	http://ecommerce.internet.com/solutions/ec101/
	Hackman	http://hotwired.lycos.com/webmonkey/e-business/building/
	Helft	http://www.thestandard.com/article/display/0,1151,11974.oo.html
	Howard	http://webreview.com1997/10_17/strategists/10_17_97_6.shtml
	Johnson	http://www.ecommercetimes.com/new/special_reports/
	Models	http://www.netquest1.com/ecommerce4.htm
	Nielsen	http://www.useit.com/alertbox/9605.html
	Novak	http://www.ecommerce.vanderbilt.edu/gvusurvey/
	Patient	http://www.webdevelopersjournal.com/articles/card_fraud.html
	Rappa	http://ecommerce.ncsu.edu/business_models.html
	Rappa	http://digitalenterprise.org/
	Regan	http://www.ecommercetimes.com/news/
	Rosenbaum	http://www.slis.indiana.edu/hrosenba/www/L561/syll/syll6.html
	Setting Up	http://www.netquest1.com/ecommerce1.htm
Page 134	Commerce	http://www.ecommerce.gov/ede/report.html
	Vanscoy	http://www.zdnet.com/smartbusinessmag/stories/all/
	Checklist	http://builder.com/Business/Advertising/ss05a.html
	Weiss	http://builder.com/Business/Ecommerce20/
	Weitz	http://bear.cba.ufl.edu/weitz/mar6723/
	Wilder	http://www.informationweek.com/712/12iumyt.htm
	Wilson	http://www.wilsonweb.com/wmta/basic-principles.htm

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Page 21	Cheese	http://www.chcheeseshop.com/
Page 23	MusicFile	http://www.musicfile.com/