Mass Media

Studying Mass Media at Washburn

We live in a society dominated by the media where it is more important than ever to master the art of communication. At the same time, the mass media landscape is changing almost daily. That's why the Washburn University Mass Media program is designed to be flexible and help our students adapt and thrive in an era of rapid transformation.

Washburn's program prepares students to become successful communicators. Our students learn through real-world experience combined with education in the theory, art and practice of communications in today's media.

Our students graduate ready to take their place in a wide range of fields including online, broadcast and print journalism, media analysis, film and video production as well as public relations.

Contemporary Journalism Concentration

The contemporary journalism concentration prepares students who want careers as writers, reporters, editors and designers, with newspapers, magazines, electronic entities and web publishers. The curriculum emphasizes storytelling through writing, reporting, editing, designing, producing and managing for print, audio, video and web.

Careers in Contemporary Journalism:

Students with a degree in contemporary journalism can choose to pursue a wide variety of media careers: reporter, editor, social media coordinator, newscaster, news analyst or program director. The contemporary journalism concentration produces graduates who are skilled at research, problem solving, critical thinking, meeting deadlines and creating content for diverse platforms for either internal or external audiences.

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Sport and Event Media: Anticipated Fall 2022

This concentration is anticipated to begin in Fall 2022.

Do you love the fast pace of game day or the buzz of excitement from festivals, concerts, and events? Combine that passion with meaningful skills you'll gain in the Sport and Event Media concentration, and you'll be a major contributor from day one.

You'll learn the business of events media -- from sports of bridal fairs -- and you'll be ready for a career that will keep you on your toes, and part of the action.

Careers in Sport and Event Media

Students with a degree in sport and event media can choose to pursue the following careers: wedding/event planner, sports information director, personal brand manager, venue management, festival management, to name a few.

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Film and Video Concentration

The film and video concentration gives students an opportunity to gain both the technical and creative skills to be successful in the film and video industry. Courses emphasize each stage of the digital filmmaking process: pre-production, production, and post-production. Areas of study include but are not limited to: screenwriting, video editing, cinematography, sound recording, documentary filmmaking, and studio production.

Careers in Film and Video

There are many career paths in film and video including: independent filmmaker, cinematographer, film or video editor, screenwriter, production manager, web video producer, corporate multi-media manager and sound designer.

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Public Relations Concentration

The advertising and public relations concentration prepares you to manage advertising campaigns and communication programs of public and private organizations. The concentration provides the knowledge and skills needed by professionals in all aspects of the advertising and public relations fields and gives you hands-on practice with real-world clients in the classroom to help you build your resumes.

Careers in Advertising and Public Relations

Students with a degree in advertising and public relations can choose to pursue many different types of careers including the following: account coordinator, marketing assistant, event coordinator, public relations specialist, copywriter, designer, digital media manager, conflict resolution specialist, crisis communications specialist, account executive, public information officer, or public relations manager.

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Mass Media: Celebrating 25 Years as a Department

The mass media field is always evolving. Society, culture or technology changes and we change with it. Even the beginning of this department was generated by change. The Department of Mass Media officially began in the spring of 1993. It offered concentrations in broadcast, public relations and journalism. In 1994, the program celebrated its first four official graduates.

In the past 25 years, the department has had eight department chairs who have each made improvements to the curriculum, requirements and technology. Today, the Department of Mass Media offers concentrations in contemporary journalism, creative advertising, film and video, and public relations. Mass media is still an evolving field.