Concentration in Marketing

Marketing is an exciting career field that can lead to a variety of high-paying, in-demand jobs. It also is one of the largest areas of employment in business today. Marketing professionals develop and brand, product or service and then create ways to interest consumers.

At Washburn University, we take a customer-centric approach. You will learn about the customer, how their perceptions are developed and how to influence them. Career opportunities include marketing management, marketing research, consulting, digital marketing and even pursuing your own entrepreneurial venture.

Although specific skill requirements may vary from job to job, good marketing professionals tend to be excellent communicators, good team players, skilled project managers and innovative thinkers. If you have creativity, good communication skills and the desire to think big, then marketing is the place for you!

Career Forecast Bright OutlookAverage Salary $71,570on campus

BBA in Marketing

As a Washburn Marketing student, you will learn to analyze the ways business firms and other types of organizations plan, organize, administer and control their resources to achieve marketing goals. Among the objectives of this program: conduct and present a comprehensive consumer behavior audit, analyze a company's existing product and determine its positioning in the marketplace; prepare and defend a marketing plan and a marketing research plan; understand the stages of the sales process; and demonstrate an understanding of the global marketplace and design marketing strategies that are appropriate for various cultures and countries.

Washburn's Business students consistently score in the 80th percentile on the Major Field Test (MFT). This national, standardized exam is given to more than 550 U.S. business schools and reflects the high quality of our program. But that's just the beginning! Our students benefit from a long list of opportunities that add up to career success. 

  • Washburn School of Business is accredited by AACSB, a distinction bestowed upon only the top 5% of business schools nationwide.
  • Our students analyze area companies and create marketing strategies to help solve challenges and offer opportunities for growth.
  • Small class sizes allow for the program's client-based consultant approach.
  • Students benefit from a strong relationship with the WU Small Business Development Center.
  • Internships and part-time job opportunities are common with this degree at the School of Business. You will work with real companies and develop relationships that can benefit you as a student and even after you graduate.
  • Scholarships: Washburn's School of Business annually awards more than $400,000 in scholarships to approximately 200 incoming and current Business students. Several scholarships are available exclusively to Marketing majors.
  • Attending full-time, you can complete your degree in four years.

Student Success

Abigail's Story

Abigail McCrory, a junior from Rossville, had already accomplished quite a bit midway through her third year at Washburn. The Marketing and Entrepreneurship & Innovation major had won one Pitch Competition, finished second in another and was named to the Magnificent Seven as one of the top marketing students at the University. Abigail plans to run her own coffee truck business.

Kristen's Story

Washburn alumna Kristen Kogl has created a long list of accomplishments in a short amount of time. After working for a local advertising/marketing firm, she has started her own business. Listen to Kristen's memories of being a student in the School of Business and how faculty support had a big impact on her success.

Admissions & Advising

Washburn faculty and staff are ready to help you plan your educational journey. Whether you are a freshman and starting out or an upperclassman who needs an advisor, we are prepared to answer your questions and continue to provide support.

Students are eligible for admission to the School of Business after completing seven lower-division courses. Learn about the three steps required for declaration of major, application and admission.

Freshmen and students new to the School of Business should visit with Amber Ybarra initially for help in determining their degree track. Sophomores, juniors and seniors may choose a faculty member advisor.  Regularly working with your advisor ensures the best use of elective courses and the quickest, most efficient route to graduation.

Determining the correct catalog year is very important when using our advising literature.  Catalog years dictate the requirements of your degree program and can change from year to year.  These requirements will remain in force for up to seven years, or until the student decides to choose a newer catalog year.  Sometimes it makes sense for a student to choose a newer catalog, while other times it’s more advantageous to use the older catalog.  Regularly working with your advisor ensures you are following the right degree track.

The following courses are required for a concentration in Marketing:

  • BU362 Marketing Research
  • BU364 Consumer Behavior
  • BU471 Marketing Management
  • Three hours of an upper division Marketing elective, choose from the following:
    • BU363 Promotion, BU366 Sales
    • BU466 International Marketing
    • BU369 Entrepreneurial Marketing
    • BU371 Digital Marketing 
  • Twelve additional upper division elective hours in accounting, business and economics

Jobs & Opportunities

CAREER FORECAST: bright outlook
Employment of marketing managers is projected to grow 7 percent from 2019 to 2029, faster than the average for all occupations. Marketing managers will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share. With Internet-based advertising becoming more important, professionals who can navigate the digital world should have the best prospects.

Experienced Salary


(marketing specialist)

Projected Job Growth



Student/Faculty Ratio


GET IN TOUCH WITH School of Business

School of Business
Henderson Room 114
1700 SW College Ave.
Topeka, KS 66621

Phone & Email
Ph: 785.670.1308
Fax: 785-670-1063

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