Why study Marketing at Washburn?

The Marketing curriculum involves analysis of the ways business firms and other types of organization plan, organize, administer and control their resources to achieve marketing objectives. Through proper selection of courses, you can prepare for a career in general marketing management, promotion management, personal selling and sales management, marketing research, channels management and/or retail management.

Learning objectives for the concentration in Marketing:

  • Conduct and present a comprehensive consumer behavior audit
  • Analyze a company’s existing product, determine its positioning in the marketplace, and develop a marketing mix strategy reflective of its positioning
  • Prepare and defend a marketing plan for a company by integrating appropriate concepts and methods
  • Develop a marketing research plan and defend its procedural soundness
  • Demonstrate an understanding of the stages of the sales process and the way these stages are implemented
  • Demonstrate an understanding of the global marketplace and how to design marketing strategies that are appropriate for various cultures and countries

The following courses are required for a concentration in Marketing:

  • BU362 Marketing Research
  • BU364 Consumer Behavior
  • BU471 Marketing Management
  • Three hours of an upper division Marketing elective, choose from the following:
    • BU363 Promotion, BU366 Sales
    • BU466 International Marketing
    • BU369 Entrepreneurial Marketing
    • BU371 Digital Marketing 
  • Twelve additional upper division elective hours in accounting, business and economics
Photo of Autumn Birk


"The Washburn School of Business has an exceptional Marketing faculty who truly care about my future. Each professor challenges students with hands-on projects and presentations, to equip them with the skills needed in a marketing career. As a Marketing major, I could not. be more pleased with the education the school has provided me."

– Autumn Birk, BBA Marketing, 2012

Freshmen and students new to the School of Business should visit with Stacy Woltje initially for help in determining their degree track. Sophomores, juniors and seniors may choose a faculty member advisor.

Determining the correct catalog year is very important when using our advising literature.  Catalog years dictate the requirements of your degree program and can change from year to year.  These requirements will remain in force for up to seven years, or until the student decides to choose a newer catalog year.  Sometimes it makes sense for a student to choose a newer catalog, while other times it’s more advantageous to use the older catalog.  Regularly working with your advisor ensures you are following the right degree track.

For students who started at Washburn on or before Summer 2019: Use the 2018-2019 catalog (updated general education program – requiring 9 hours from each of the core distribution areas of Humanities, Social Sciences and Natural Sciences)

For students who start at Washburn in Fall 2019-Summer 2020: Use the 2019-2020 catalog (additional writing elective added within the Humanities requirement)

For students who start at Washburn in Fall 2020-Summer 2021: Use the 2020-2021 catalog (additional course in BU248 Data Analytics added to Business Core requirements)


GET IN TOUCH WITH School of Business

School of Business
Henderson Room 114
1700 SW College Ave.
Topeka, KS 66621

Phone & Email
Ph: 785.670.1308
Fax: 785-670-1063

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