Major in General Business

Add flexibility to your career by pursuing a degree in General Business. You will touch on expertise across all business functions. It is an especially good fit for students, early in their Business program, who are unsure about an area of specialization such as economics, finance or marketing.

General Business is also a good avenue for working professionals who are already in the workforce. It allows flexibility to build a customized program that will fit with your current responsibilities and lead to promotions within your career. Custom design a 24-credit hour upper division program just for you by combining courses from the major areas in Washburn's School of Business.

Career Forecast Bright OutlookAverage Salary $72,250on campus

BBA in General Business

Most universities offer General Business degrees, but not many provide the quality of education available at Washburn University. Students in our School of Business receive more personal attention from faculty. They also make valuable connections with business leaders that often continue after graduation. Among the reasons to choose Washburn:

  • Washburn School of Business is accredited by AACSB, a distinction bestowed upon only the top 5% of business schools nationwide.
  • Washburn students enjoy smaller class sizes, which are usually no more than 20 students. Build relationships with professors while building your business education!
  • Our alumni offer support to this program and provide local opportunities that set this pathway apart.
  • Faculty with doctoral degrees across all areas of business bring their experience and knowledge to the classroom. 
  • Area companies recruit our students for internships, which gives them a real-world environment in which to hone their skills.
  • Washburn's School of Business annually awards more than $400,000 in scholarships to approximately 200 incoming and current business students.

Choose a Concentration

Students are encouraged to eventually choose a of specialized area in the Washburn School of Business. It typically offers a more efficient path toward internships as well as employment opportunities. Explore the possibilities and learn why Washburn University is the place for you!

Data Analytics student in class

Data Analytics

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International Business

Admissions & Advising

Washburn faculty and staff are ready to help you plan your educational journey. Whether you are a freshman and starting out or an upperclassman who needs an advisor, we are prepared to answer your questions and continue to provide support.

Students are eligible for admission to the School of Business after completing seven lower-division courses. Learn about the three steps required for declaration of major, application and admission.

Freshmen and students new to the School of Business should visit with Amber Ybarra initially for help in determining their degree track. Sophomores, juniors and seniors may choose a faculty member advisor.  Regularly working with your advisor ensures the best use of elective courses and the quickest, most efficient route to graduation.

Determining the correct catalog year is very important when using our advising literature.  Catalog years dictate the requirements of your degree program and can change from year to year.  These requirements will remain in force for up to seven years, or until the student decides to choose a newer catalog year.  Sometimes it makes sense for a student to choose a newer catalog, while other times it’s more advantageous to use the older catalog.  Regularly working with your advisor ensures you are following the right degree track.

Majoring in General Business allows you the flexibility to design a 24-credit hour upper-division program using courses from several or all major areas in the School of Business. Custom-make a course of study to fit your own career needs and interests.

Jobs & Opportunities

CAREER FORECAST: bright outlook
Employment in business and financial operations occupations is projected to grow 5 percent from 2019 to 2029. That is faster than the average for all occupations according to the U.S. Bureau of Labor Statistics.

Experienced Salary


Projected Job Growth


Annual Scholarships


(for WU Business Students)

GET IN TOUCH WITH School of Business

School of Business
Henderson Room 114
1700 SW College Ave.
Topeka, KS 66621

Phone & Email
Ph: 785.670.1308
Fax: 785-670-1063

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